It’s the Consequences Stupid. | T. V. Joe Layng, PhD

T. V. Joe Layng, PhD

T. V. Joe Layng, PhD

We asked Joe a few questions about the event and our aim of bringing together behavior analysis, entrepreneurship, technology and clinical applications. Check out his answers and a clear description of his talk at NextGen Las Vegas!

We livestream and record the event. So you have access to all of the content for 30-days after the event regardless of the ticket type you choose!

We livestream and record the event. So you have access to all of the content for 30-days after the event regardless of the ticket type you choose!

Brief statement on why you’re excited to speak at this conference and/or how you feel you can inspire people to innovate their profession with technology.

Helping those in behavior analysis to understand the importance of analyzing everyday contingencies that are shaping our behavior moment to moment is a personal mission.

What interests you, or fascinates you about entrepreneurship?

It usually beats working for someone else.

What are you most known for? We want to make sure novel attendees have as much time to prepare as possible to maximize their learning with you.

My sense of humor.

If you can give words of encouragement to attendees who wish to explore these areas, what would you say?

Learn as much as one can from the early work in the experimental analysis of behavior. Read as much Goldiamond and Skinner as one can, and study instructional design.

T. V. Joe Layng, PhD

Affiliation: Generategy, LLC

Title of Talk: It’s the Consequences Stupid.

Description: As behavior analysis matures there has been a recent tendency to adopt the position that humans are largely insensitive the consequences of their behavior as a result of their verbal behavior. For anyone trying to build large scale interventions and applications, this is a dangerous assumption. this talk will describe the need for paying close attention to the consequences of behavior. This includes consequences important to customers, end users, employees, managers, suppliers, etc. Several real world examples will be provided of the application of a nonlinear contingency analysis to, and lessons learned from, building behaviorally based businesses and organizations over the past 45 years.


  1. Participants will describe the importance of a nonlinear consequential contingency analysis to the development of any business.

  2. Participants will identify consequential contingencies important to building a successful business.

Bio: T. V. Joe Layng has over 45 years of experience in the experimental and applied analysis of behavior with a particular focus on the design of teaching/learning environments. He began by founding the Center for Innovative Design and Programed Instruction at Western Illinois University in 1971. Later Joe established a research/treatment program, the Personal Effectiveness Group, at the Institute of Psychiatry, Northwestern University Medical Center. He went on to found Enabling Technologies, a software firm that produced the first use of gamification to teach business software, as well as an array of business products and advanced 3D modeling software. In the 1990s, Joe was Director of Academic Support and then Dean at Malcolm X College in Chicago where her founded the award winning Personalized Curriculum Institute. In 1999, he co-founded Headsprout. At Headsprout, Joe led the scientific team that developed the technology that forms the basis of the company’s patented Early Reading and Reading Comprehension online reading programs, for which he was the chief architect. Recently, Joe co-founded ChangePartner, a company combining basic behavior analytic principles with artificial intelligence to integrate constructional behavior change at scale throughout large organizations such as hospitals where he now serves on its advisory board. He is currently a partner in Generategy, LLC, which publishes Music Learning Lab. Joe earned a Ph.D. in Behavioral Science (biopsychology) at the University of Chicago. At Chicago, working with pigeons, he investigated animal models of psychopathology, specifically the recurrence of pathological patterns (head-banging) as a function of normal behavioral processes. Joe also has extensive clinical behavior analysis experience with a focus on ambulatory schizophrenia, especially the systemic as well as topical treatment of delusional speech and hallucinatory behavior. Joe is a fellow of the Association for Behavior Analysis International, and Chairman of the Board of Trustees, The Chicago School of Professional Psychology.

Track: Behavior Analysis & Technology

The Revolution Summit

Behavior analysis is in a unique position to inform just about every problem in the world. Saving the world with behavior analysis has always been in the dreams of behavior analysts. There's plenty of success stories to praise, but there's still an immense number of possibilities for the science of behavior to contribute to meaningful and real-world solutions. This two-day event is designed to empower behavior analysts and like-minded professionals to create and begin working towards their vision of a novel and need service, tool, or product informed by the leading practice and research in Behavior Analysis, Technology, Entrepreneurship and Clinical Applications! NextGen Revolution Summit Las Vegas and Online is ALL SET.  

The Details

Want to push behavior analysis beyond it's current boundaries? This event is for you. Check out last year's highlight real and snag early bird tickets below. Included in the ticket price are 15 BACB Continuing Education Units (CEUs), including 2 ethics and 13 Type-II.


Las Vegas, NV


Work in Progress

317 6th Street

Las Vegas, NV 89101


Friday, November 9th, 2018: Optional Meet 'n' Greet and Networking Event for all registered attendees (separate TBD location)

Saturday, November 10th, 2018: 8am-6pm - Day 1: Design Thinking for Behavior Analysts

Sunday, November 11th, 2018: 8am-6pm - Day 2: Applications for Expanding Behavioral Science


Joe Cihon, MS, BCBA, LBA

Affiliation: Autism Partnership Foundation

Title of Talk: Addressing the Need for Qualified Professionals in Autism Intervention through Research and Training

Description: The market demand for qualified professionals providing and overseeing behavioral intervention for individuals diagnosed with autism spectrum disorder (ASD) often exceeds the supply. A potential side effect of attempting to meet this market demand is modifying the training experience such that training is expedited or the criteria for “qualified” are reduced. The purposes of this presentation are 1) to outline how these modifications could contribute to a decrease in the quality of services available for individuals diagnosed with ASD and their families and 2) to outline how Autism Partnership Foundation is attempting to address the problem of decreased quality within ASD intervention through the development of an internship program and conducting and disseminating research. The internship was designed to develop/extend behavior analytic conceptual knowledge as well as develop/extend clinical skills. Lessons learned, changes made since the development of the internship and research lab, and future directions will be discussed.


At the conclusion of this presentation, the participant will be able to:

  1. Identify how the increased need for qualified professionals can lead to decreased quality in practice,

  1. Identify why standards in training are important, and

  2. Identify at least two ways in which we, as a field, can enhance the quality of interventions available for diagnosed with ASD and their families.

Bio: Joe Cihon is the Assistant Director of Research for the Autism Partnership Foundation. Joe received his bachelor’s degree in special education from Fontbonne University. Upon graduation he enrolled in the master’s degree program in behavior analysis at the University of North Texas. Joe worked under the mentorship of Drs. Shahla Alai-Rosales, Jesus Rosales-Ruiz, and Manish Vaidya. Joe is currently a doctoral candidate at Endicott College under the mentorship of Drs. Mary Jane Weiss and Justin B. Leaf. Joe has over fifteen years of experience working with children, adolescents, and adults diagnosed with autism spectrum disorders and other developmental disabilities in home, school, and community settings. His research interests include evaluating approach-based interventions, shaping, increasing favorable interactions among children, their families, and interventionists, developing contingencies to promote generalization and maintenance, and improving mealtimes for selective eaters. Joe has published and served as a reviewer for several prominent journals and presented research at national and international conferences.

Track: Behavior Analysis & Clinical Application

Check out the full NextGen Rev program and buy tickets below.


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